01
Replace your weekly batch send
One precision journey replaces 4 weekly batch sends with 20× more relevance.
Platform
Batch-and-blast is dead. Precision marketing is the only marketing.
Move from batch-and-blast to precision retail marketing. AI-chosen audience, AI-chosen offer, AI-chosen send-time, AI-chosen channel — measurable incremental ROI.
Section 01
The thesis
The problem
Most retail marketing is still spray-and-pray: one campaign, one offer, one send-time, every member. Open rates drop, ROI is unprovable, and the team blames "channel saturation". The real problem is precision — or the lack of it.
The Fundle approach
Fundle's Precision Marketing engine treats every member as a segment of one. AI selects the right offer (from your catalogue), the right channel (per member preference), the right send-time (per member behaviour), and runs an automatic control group to prove incremental revenue — every single time.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Per-member offer selection (margin-aware)
02
Per-member channel selection
03
Per-member send-time model
04
Auto control-group + incrementality report
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Real-time triggers: location, dwell, behaviour, lifecycle
06
Brand safety + content approval flow
In production
Use cases
What it looks like when this runs in production.
02
Conversion-rescue at checkout
AI offers a member-specific incentive only when basket-abandonment probability crosses 70%.
·3× campaign ROI
·+40% relevance score
·-25% opt-outs
Questions
Most asked
The questions enterprise loyalty teams ask first.
Won't precision marketing reduce reach?
Counter-intuitively, it increases effective reach — because relevance lifts opens, clicks and redemptions. Generic blasts have high "delivered" but low "acted on".
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.