01
Lapsed customer win-back
Each lapsed member gets a unique offer sized by their predicted reactivation propensity.
Platform
A million coupons. A million different offers. Each one earned.
Generate millions of unique single-use coupons matched to each customer's behaviour, churn risk and category affinity. Fraud-proof, attributable, AI-optimised.
Section 01
The thesis
The problem
Bulk coupon codes leak instantly. The same "FLAT20" is on every cashback site within hours, eroding margins and breaking the link between campaign and revenue. Worse: every shopper gets the same offer regardless of whether they need it.
The Fundle approach
Fundle generates a unique, single-use, member-bound coupon for every targeted customer. The offer is AI-chosen — category affinity, recency, churn risk, predicted lift — and validates instantly at POS or web checkout. Leakage drops to zero; attribution becomes exact.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Unique-code generation at scale (1M+ codes / campaign)
02
Member-binding: validates only against the issued customer
03
AI offer selection: best discount/reward per member, capped by margin rules
04
Multi-channel delivery: WhatsApp, SMS, Email, App, printed receipt QR
05
POS validation: real-time check at 50+ Indian POS systems
06
Fraud controls: velocity limits, IP fingerprinting, duplicate-attempt alerts
07
Real-time redemption analytics: per offer, per segment, per channel
In production
Use cases
What it looks like when this runs in production.
02
Category cross-sell
Fashion buyers get unique footwear coupons calibrated to their basket history.
03
Mall-wide sale orchestration
Every member gets a unique mix of tenant offers; coalition burn settled in real time.
·Zero coupon leakage
·+22% redemption vs bulk codes
·<300ms POS validation
Questions
Most asked
The questions enterprise loyalty teams ask first.
Will this work with our existing POS?
Pre-built connectors for Pine Labs, Ezetap, Mosambee, Innoviti, Ginesys, LS Retail, GOFRUGAL and Wondersoft. New POS connectors typically ship in 2-3 weeks.
How do you prevent margin erosion?
Offer eligibility is capped by margin rules per SKU/category, and the AI optimises for incremental margin lift, not just redemption rate.
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.