01
Ask: "Why did Mumbai stores drop 12% WoW?"
Brain returns the cohort, channel and campaign drivers in seconds.
Platform
Ten autonomous AI agents. One brain. Your loyalty programme on autopilot.
The AI brain that powers segmentation, personalisation, churn prediction, send-time optimisation and natural-language data queries across the Fundle stack.
Section 01
The thesis
The problem
Every modern vendor claims "AI" — usually a bolt-on feature on top of a 2010s platform. Real AI in loyalty means models running in production, learning continuously, and making decisions in milliseconds — for every member, every transaction, every campaign.
The Fundle approach
Fundle Brain is the AI layer underneath every product. Ten autonomous agents — Loyalty, Engagement, Analytics, Campaign, Retention, Segmentation, Monetisation, Personalisation, ROI Tracking, Store Support — coordinated by a central orchestration agent and exposed through a natural-language interface.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
10 production AI agents (see full list)
02
Continuous learning from every interaction
03
Vector-store memory of member behaviour
04
LLM-powered natural-language data interface
05
Model registry with versioned A/B rollouts
06
Explainability: every recommendation has a "why"
07
Drift monitoring & auto-retraining
In production
Use cases
What it looks like when this runs in production.
02
Brain proposes a campaign
AI suggests audience, channel, send-time and creative; team approves with one click.
·10 AI agents in production
·1.33 crore members served
·<100ms inference latency
Questions
Most asked
The questions enterprise loyalty teams ask first.
Which LLM does Fundle Brain use?
Best-of-breed by task: Claude Sonnet for content/reasoning, GPT-4-class models for tools/agents, in-house embedding model for member memory. Customers can BYO models for enterprise.
Is member data sent to third-party LLM providers?
No raw PII. All LLM calls use de-identified context. Enterprise plans support self-hosted models within VPC.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.