01
Identity stitching across mall tenants
A shopper at three different stores is recognised as one member across the coalition.
Platform
One customer. Every channel. One profile.
Unify POS, app, web, store and social data into one customer profile. Identity resolution, consent management, and real-time activation for retail brands.
Section 01
The thesis
The problem
Your customer buys at the store on Monday, opens the app on Tuesday, redeems a coupon on WhatsApp on Wednesday and visits the website on Thursday. Today, each system thinks it's a different person. Segments are wrong, campaigns are duplicated, and personalisation is impossible.
The Fundle approach
Fundle's Customer 360 stitches every signal — POS, app, web, WhatsApp, in-store, social — into a single resolved identity. Deterministic + probabilistic matching, consent ledger, and an activation API that pushes the unified profile back into your campaign, loyalty and analytics tools in real time.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Identity resolution: phone, email, loyalty ID, device, payment-token graph
02
Unified profile: transactions, visits, redemptions, channel preferences, predicted CLV
03
Consent ledger: granular per-channel consent with audit trail (DPDP-ready)
04
Real-time activation: webhooks + REST + Kafka topics for downstream systems
05
Segment publishing: build once, push to WhatsApp, Push, SMS, Email, ad platforms
06
Audit & lineage: every attribute traceable to its source system
07
Privacy by design: PII isolation, encryption at rest/in transit, right-to-erasure
In production
Use cases
What it looks like when this runs in production.
02
Predictive CLV at first transaction
CLV model fires on first bill — brands invest proportionally in each new member.
03
Privacy-safe ad audiences
Push hashed audiences to Meta/Google with consent flags, no raw PII leaves the platform.
·65%+ identity match rate
·<100ms profile fetch
·GDPR + India DPDP ready
Questions
Most asked
The questions enterprise loyalty teams ask first.
Is this a full Customer Data Platform (CDP)?
Yes — Fundle is a retail-native CDP with loyalty engine built in. Most CDPs require you to integrate a separate loyalty tool; Fundle ships both.
What integrations come pre-built?
Pine Labs, Ezetap, Mosambee, Innoviti payment terminals; Ginesys, LS Retail, GOFRUGAL, Wondersoft POS; Shopify, WooCommerce, Magento; WhatsApp Business API; Salesforce / Zoho / HubSpot CRM sync.
How is identity resolution different from rule-based matching?
Fundle combines deterministic matches (phone + loyalty ID) with probabilistic graph matching (device, payment-token, behavioural). Lift is typically 30-40% over rule-based.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.