A rewards marketplace and coalition loyalty platform for retail and malls

A points programme with one in-house catalogue redeemed at 12% earn rate feels like nothing. A rewards marketplace — where points unlock real value across 50+ brand partners, gift vouchers, experiences and curated offers — feels like an asset. The difference is design and partner depth, not the points balance. Fundle's rewards marketplace module ships a partner network, GV (gift voucher) inventory, brand-funded reward orchestration and a dynamic rewarding engine that prices each redemption in real time based on margin and inventory.

Shopping malls hold the strongest position to run coalition loyalty in India: an identified shopper visits 4-8 stores per trip across multiple brand groups. A coalition programme — where points earned at brand A redeem at brand B — turns mall footfall into a multi-brand revenue engine. Fundle's coalition module handles cross-brand reconciliation, brand-level reporting, and the commercial terms (brand-funded vs. mall-funded vs. shared) automatically.

The strongest coalition programmes are mostly funded by the brands themselves — not the mall. Fundle's commercial framework supports brand-funded rewards as a first-class revenue line: brands pay the mall per redemption, per qualified visitor, or per campaign delivered. The mall takes a marketplace fee. This turns a cost centre (loyalty) into a P&L line (retail media + rewards marketplace).