The Problem
Your loyalty programme captures rich first-party data — transactions, visit frequency, category affinity, basket value — but the data sits unused while the programme is logged as a cost centre on the P&L.
The Fundle Approach
Fundle's Retail Media Network module turns the loyalty data into a direct revenue stream. Brands pay to reach your members through in-app placements, sponsored rewards, brand-funded offers, in-store digital signage, and programmatic targeting — all on consent-based, first-party signals.
Core capabilities
Everything you need, native — not stitched together from three vendors.
Placement inventory: app banners, push, WhatsApp, store digital, receipt
Sponsored rewards in the catalogue
Brand-funded offers in campaigns
Programmatic targeting on first-party RFM, CLV, category and store signals
Self-serve brand portal: campaign setup, audience selection, billing
Brand reporting: impressions, redemptions, incremental sales for the brand
Settlement: GST-compliant invoices, automated revenue share
In production
Mall RMN
Mall sells in-app placements to tenant brands. ₹1-2.5 crore new revenue line per year.
Pharmacy chain RMN
FMCG and pharma brands pay to reach segmented chronic-medication members.
Frequently asked questions
Is member data shared with brands?
No. Brands target audiences (not individuals); only aggregated reports are shared. Members receive offers via Fundle's consent-managed channels.
Is this compliant with India's DPDP Act?
Yes. Consent ledger, purpose-limited data use, member-controlled opt-out, and full audit trail.