The four signals every D2C brand should be capturing
- Purchase: SKU, frequency, basket composition, return behaviour
- Engagement: app opens, push response, WhatsApp clicks, email opens
- Intent: site behaviour, cart abandonment, browse patterns
- Identity: phone, email, address, ATR (across-the-relationship) joins
How Fundle stitches these together
Fundle's Customer 360 module unifies these four signals into a single live profile per customer, exposes it through a natural-language query interface (Fundle Brain), and makes it actionable in every campaign and every loyalty rule. No data lake project. No 6-month CDP rollout. Deployed in 4-6 weeks.
Related resources
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