The Problem
A mall sees 5 lakh visitors a month and identifies <2%. Tenant performance is tracked through rent collection alone. Marketing budgets go to mass media with no attribution. The mall is a landlord, not a data platform.
The Fundle Approach
Fundle turns malls into first-party data platforms. Coalition loyalty across tenants, AI-powered footfall and dwell-time analytics, and a retail-media network that monetises the data — a new revenue line on the operator's P&L.
Core capabilities
Everything you need, native — not stitched together from three vendors.
Coalition loyalty: earn at any tenant, burn at any tenant, settled in real time
First-party identification via WhatsApp bill scan and app
AI footfall + heat-map + dwell-time analytics (ADSR)
Tenant performance dashboards with benchmarking
Mall RMN: in-app placements, sponsored rewards, brand partnerships
GST-compliant settlement engine
In production
Top-3-city mall
15 lakh members enrolled, ₹1.8 crore RMN revenue, +28% tenant repeat rate in Year 1.
Frequently asked questions
How long to launch a mall coalition programme?
6-10 weeks including tenant onboarding, settlement set-up, branded app and member enrolment kickoff.
How do tenants participate?
Each tenant onboards via a self-serve portal; cumulative earn-burn settlement is automated.