Industries

D2C wins on retention. Loyalty is the retention engine.

AI loyalty for direct-to-consumer brands. Subscription rewards, referral loops, lifetime-value optimisation and retention-led growth.

The Problem

D2C CAC has tripled in three years. Retention math is the only path to profitability. Standard rewards programmes don't move the needle.

Fundle's D2C stack: AI subscription nudges, referral loops with viral coefficient tracking, post-purchase journeys and LTV-driven personalisation.

Everything you need, native — not stitched together from three vendors.

Subscription nudges

Referral loop tracker (k-factor)

Post-purchase journey

LTV cohort optimisation

WhatsApp commerce

-35% CAC; 1.4× LTV in 6 months.

-35% CAC

1.4× LTV uplift

Does it work with Shopify?

Yes — native Shopify connector; rewards, points, tiers and journeys all activate in Shopify checkout and email flows.

30-minute walkthrough with a loyalty expert. Real screens. Real data. Real numbers.