The Problem
Purchase cycles are years long. Standard "points + tier" expires before the next purchase. The relationship — built across a lifetime of weddings, anniversaries and milestones — is invisible to most CRMs.
The Fundle Approach
Fundle's jewellery modules track family / household-level loyalty, occasion calendars (weddings, anniversaries, festivals), gold-price-aware nudges and ultra-high-value VIP service workflows.
Core capabilities
Everything you need, native — not stitched together from three vendors.
Family / household loyalty
Occasion calendar engine
Gold-price-aware nudges
VIP private-appointment workflow
Repair / re-design service loop
In production
Heritage jewellery brand
+58% second-purchase rate within 24 months of first purchase.
Frequently asked questions
How does household loyalty work?
Members can link family accounts; combined spend qualifies for tier, while individual preferences are preserved for personalisation.