The Problem
Chronic-medication adherence is uneven; wellness customers experiment frequently. Privacy regulations make data handling delicate. Generic loyalty fails on both counts.
The Fundle Approach
Fundle's wellness modules track adherence cycles, nudge re-fills before they're missed, reward subscriptions, and handle PHI with DPDP-grade controls.
Core capabilities
Everything you need, native — not stitched together from three vendors.
Adherence-cycle tracking
Re-fill nudges
Subscription rewards
DPDP / PHI-grade privacy
Doctor-referral loop (where compliant)
In production
Pharmacy chain
-42% chronic-medication churn, +28% subscription enrolment.
-42% chronic churn
+28% subscription
Frequently asked questions
Is health data stored differently?
PHI is isolated, encrypted, access-controlled and retention-policied separately from commercial data.